The Design:
Poster Ad Campaign
The new advertising campaign positions DVB as the company with the same can-do attitude as that of America’s greatest generation- those that fought in World War II and also survived the Great Depression. Combining the virtues of the World War II era attitude with the idea that veterans and civilians alike at DVB thrive on task, purpose, objectives and CommUNITy- led us to an advertising campaign that singles out members of our workforce and highlights the attributes that make them poster children of DVB. The World War II generation had little patience with subtlety, or even the suggestion of indecision– so our poster headlines needed to reflect the straightforward honesty of that time. The images reflect heroic imagery of both veteran and civilian employees and how they embody the DVB spirit. The pictures will then be posterized into vintage style quality images and used in various mediums throughout the Delmarva region.
Special thanks to Photographer and friend Tony Weeg for working with our team in the initial studio shot. Give him some love and check out his website here www.beautiful.camera
